This is what Konomi looks like
Colors, fonts, characters and rules that make Konomi feel the same everywhere: friendly, playful and clear. All in one place, whatever you're creating.
The Konomi logo
The logo is the most visible part of the brand. Use the provided files and give it room to breathe.
The shortened icon for avatars, favicons and small spaces.
Our colors
Teal is the foundation. One main color, a few shades and plenty of air around them. Click a card to copy the hex.
main colors
dark mode
neutrals
konomi care
Konomi Care is a separate brand for advisory services. The dark blue never mixes with the education platform's green palette.
Typography with personality
Three fonts, each with a clear role. Round Nunito for headings, readable Inter for text and handwritten Caveat for small notes.
Nunito · 700 / 800
headings
Money, no stress.
Round, friendly, bold. Always in weight 700 or 800 and with latin-ext support so Czech diacritics work (ř, á, í).
Inter · 400 / 500 / 600
body text
Learning should be fun, not a chore. That's why we write briefly, clearly and without the fluff.
The workhorse of the whole platform. Paragraphs, buttons, interface.
Caveat · 600
handwritten accents
you've got this!
Small notes, section labels and encouragement. Always lowercase, often slightly tilted. Never for long texts.
Hand-drawn elements
Marker-drawn underlines, arrows and doodles give Konomi its human touch. We use them sparingly, like a spice.
Highlights the key word in a heading. Max one per heading.
Comic sparkles for moments of joy and success.
A hand-drawn tick instead of a plain checkmark in lists.
Dashed border, Caveat and a slight tilt. Introduces every section.
Buttons you can press
Primary buttons have a 3D effect: a bottom edge that squishes down when clicked. A small thing, a big joy.
The primary CTA: solid teal, a border-black/20 bottom edge that presses down on click, and an arrow that nudges forward on hover. There's always just one primary action per page.
On a colored background the CTA inverts: white button, teal text.
The schools section runs consistently in purple. Same recipe, different color.
Our characters
Six cartoon guides led by the Konomi mascot. They guide the courses, celebrate wins and cheer you on through mistakes.
Konomi
mascot & guide
Adam
character
Alice
character
Anna
character
Eva
character
Noah
character
Brand voice
Konomi speaks like an older friend who understands money. We're informal, we encourage and we never lecture.
Short, specific, celebratory.
Bureaucratic language doesn't belong here.
A mistake isn't failure, it's part of the journey.
We never put people down or scold them.
and that's all of konomi
Need print-quality logos or have a question about using the brand? Write to us at hello@konomi.cz.